Wordmark & Branding
Creating this wordmark and the "A" icon was based on a simple equation: the owner's iconic ponytail and the letter A for her name and company. The rest of the wordmark, "-trix" was created using the Adrianna Extended font. The font was customized with some rounded corners and kerning.
Branding in Action
The A logo and the Atrix wordmark are alternated in branding materials. The A logo is perfect for smaller objects such as headphones, water bottles, social media profile images, etc. The Atrix wordmark works to brand larger objects such as the cycle for Atrix's spinning classes, athletic wear, towels, etc.
