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PROJECTS

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CONTACT

PROJECTS

about

CONTACT

PROJECTS

about

CONTACT

Dr.Haynes Collective

Branding | Creative Direction

Overview

Dr.Haynes Collective is a boutique telehealth coaching practice designed to help its clients maximize their professional and personal growth, and build a foundation of supportive, encouraging communities. Featuring a growing network of experts hailing from diverse, multicultural backgrounds and varied skill sets, Dr.Haynes collaborates with her clients to create a strategic, custom roadmap. The task at hand was to create branding cohesive to the collective's needs and target clients. A mix of teal and navy was used to create a calm environment that still had a hint of "corporate"—with pops of periwinkle that were personally requested by the client.

Dr.Haynes Collective

Branding | Creative Direction

Overview

Dr.Haynes Collective is a boutique telehealth coaching practice designed to help its clients maximize their professional and personal growth, and build a foundation of supportive, encouraging communities. Featuring a growing network of experts hailing from diverse, multicultural backgrounds and varied skill sets, Dr.Haynes collaborates with her clients to create a strategic, custom roadmap. The task at hand was to create branding cohesive to the collective's needs and target clients. A mix of teal and navy was used to create a calm environment that still had a hint of "corporate"—with pops of periwinkle that were personally requested by the client.

Dr.Haynes Collective

Branding | Creative Direction

Overview

Dr.Haynes Collective is a boutique telehealth coaching practice designed to help its clients maximize their professional and personal growth, and build a foundation of supportive, encouraging communities. Featuring a growing network of experts hailing from diverse, multicultural backgrounds and varied skill sets, Dr.Haynes collaborates with her clients to create a strategic, custom roadmap. The task at hand was to create branding cohesive to the collective's needs and target clients. A mix of teal and navy was used to create a calm environment that still had a hint of "corporate"—with pops of periwinkle that were personally requested by the client.

Dr.Haynes Collective

Branding | Creative Direction

Overview

Dr.Haynes Collective is a boutique telehealth coaching practice designed to help its clients maximize their professional and personal growth, and build a foundation of supportive, encouraging communities. Featuring a growing network of experts hailing from diverse, multicultural backgrounds and varied skill sets, Dr.Haynes collaborates with her clients to create a strategic, custom roadmap. The task at hand was to create branding cohesive to the collective's needs and target clients. A mix of teal and navy was used to create a calm environment that still had a hint of "corporate"—with pops of periwinkle that were personally requested by the client.

LOGOMARK The inspiration for the logomark was based on the client's request for hummingbirds. Several iterations were created based on sketches and experimenting. In the end, a symmetrical bird was chosen with expanded wings to imitate the feeling of soaring or rising up. WORDMARK A custom wordmark was created using IvyMode Regular. Harsh square tops of the letters were rounded out to create a more feminine, soft look, while ascenders were lowered to make it more compact.

MORE FROM THE BRANDING

TYPOGRAPHY IvyMode was to be used for email signatures, headings, and as a display font. Lato Light and Regular was to be used for body copy and subheadings. BUSINESS CARDS The business cards were designed with the bright periwinkle to be the main star from the color story and used Lato Light and Regular as the primary font to keep a clean and minimal look.

Dr.Haynes Collective

Branding | Creative Direction

Overview

Dr.Haynes Collective is a boutique telehealth coaching practice designed to help its clients maximize their professional and personal growth, and build a foundation of supportive, encouraging communities. Featuring a growing network of experts hailing from diverse, multicultural backgrounds and varied skill sets, Dr.Haynes collaborates with her clients to create a strategic, custom roadmap. The task at hand was to create branding cohesive to the collective's needs and target clients. A mix of teal and navy was used to create a calm environment that still had a hint of "corporate"—with pops of periwinkle that were personally requested by the client.